Two years into the job, Habitat for Humanity International Chief Executive Jonathan T.M. Reckford is priming the homebuilding
charity for a growth spurt. For more than three decades, Habitat has
relied on a sparse, three-page document to outline its relationship
with affiliates. But now it's putting the final touches on a 26-page
agreement that Reckford says will protect the Habitat brand, create
uniform standards and consistency among affiliates, and assure
financial accountability to donors.
The document, expected to be released in final form next month,
marks Habitat's first move toward formalizing its relationship with
more than 1,600 domestic affiliates. But it has led some in the Habitat
community to grumble that Reckford—a former Walt Disney, Circuit City Stores and Best Buy executive—could be constructing far more bureaucracy than homes in his
quest to sharpen and expand the organization, which has become a
marquee partner of corporate social-responsibility programs. In its 31
years, the nonprofit Christian organization has built more than 225,000
homes in 100 countries.
Published at BusinessWeek.com. Read the story.